Data Privacy Statement

The protection of your privacy is very important to us. You will find below our information about the processing of personal data by ALMA Medien AG, Hufgasse 17, CH-8008 Zürich

1. Processing of personal data

1.1. Visit to our websites

Each time our website is called up, the web server automatically saves a so-called server log file, which contains, for example, the name of the called up URL, the IP address of the user, the date and time of the call-up, the browser used, the amount of data transferred, the http status code and contains the requesting provider (access data) and documents the call-up.

This access data is evaluated exclusively for the purpose of guaranteeing trouble-free operation of the site and to improve our offer. It serves to protect our legitimate interests in the proper rendering of our offer, predominately in the context of a balance of interests.

1.2. Third party hosting services

Third-party providers provide hosting services and services to render our website within the context of processing on our behalf. It serves to protect our legitimate interests in the proper rendering of our offer and services, predominately in the context of a balance of interests.

1.3. Data collection and use for contract processing

We need personal data in the following cases:

  • When you place an order or register
  • when using our digital products
  • when you subscribe to newsletters or unsubscribe from them
  • when you contact us
  • to be able to offer more convenience and security functions in our shops and on our websites 

We collect personal data if you voluntarily provide it to us when placing your order, registering, contacting us (e.g. using the contact form or via email) or when opening a customer account. Mandatory fields are marked as such, since in these cases we imperatively need the data to implement or process the contact, or to open a customer account; without this data we cannot complete the order, registration and/or opening of the account or the contact request cannot be sent.

The respective entry forms clearly indicate what data will be collected. We use the data transmitted to us in this context to implement the contract and process the actual inquiries.

Once a contract has been fully completed or a customer account has been deleted, the associated data will be restricted for further processing and deleted after the tax and commercial retention periods have expired, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this scope to the extent that it is permitted by law and to the extent that we inform you in this declaration. The deletion of your customer account is possible at any time. You can do so by sending a message to or through a function provided for this purpose in the customer account.

In addition, we reserve the right to use your first name and surname as well as your postal address for our own advertising purposes, to for example send you interesting offers and information about our products by post. It serves to protect our legitimate interests in the advertising approach to our customers, predominately in the context of a balance of interests.

The advertising mailings are provided as part of processing on our behalf by a service provider to whom we transfer your data. You can revoke the storage and use of your data for these purposes at any time by sending a message to .

2. Data transmission to third parties

For the fulfilment of the contract, we transfer data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

If you select a payment service provider in the ordering process, we will forward the payment data collected for this purpose to the payment service provider responsible for the payment. Some of the selected payment service providers also collect this data themselves, provided you create an account with them directly. This means that this data is the exclusive responsibility of the payment service providers under data privacy law.

3. E-mail Newsletter

3.1. E-mail advertising with subscription to the newsletter

If you subscribe to our newsletter, we will use the corresponding data for the regular delivery of the actual newsletter.

You can unsubscribe from the newsletter at any time, using the link provided in the newsletter. Once you unsubscribe, we will block your email address, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond that scope, to the extent which is permitted by law and to the extent that we inform you in this declaration.

3.2. E-mail advertising without subscription to the newsletter and your right to object

If we receive your email address in connection with the sale of a product, training or service and unless you have objected to this, we reserve the right to regularly send you offers for similar products from our range by email. It serves to protect our legitimate interests in the advertising approach to our customers, predominately in the context of a balance of interests.

You can object to such use of your email address at any time via a link provided in the advertising email.

These e-mails are sent within the scope of processing via software to which we transfer the e-mail addresses; specifically
Mailchchimp (

As described in this section, when sending e-mails, the click behaviour in the e-mails is registered to later optimise the structure and content of the newsletter and thus better meet the information needs of all recipients. We also register whether and when an email is opened.

3.3. E-mail surveys

In order to better understand and address customer satisfaction and customer needs, we carry out voluntary, anonymised on-line surveys with the help of the web provider SurveyMonkey. The surveys and your information entered therein are processed by SurveyMonkey Europe Sarl, 6, Rue Jean-Monnet, L-2180 Luxembourg. You can find detailed information in the privacy policy of SurveyMonkey:

You can object to this use of your e-mail address at any time by sending a message to the contact option specified in the Imprint section.

4. Cookies and web analytics

4.1. Use of cookies

To make the visit to our website attractive and enable the use of certain functions to display suited products or for market research purposes, we use so-called cookies on various pages. It serves to protect our legitimate interests in the optimised rendering of our offer, predominately in the context of a balance of interests. Cookies are small text files that are automatically saved on your end device. Some of the cookies we use are deleted at the end of the browser session, therefore after you close your browser (so-called session cookies). Other cookies remain on the user device and allow us to recognize the browser the next time they visit (persistent cookies). The storage duration can be found in the overview in the cookie settings of your web browser. By using our website, you consent to having the cookies set by us and thus to the collection, storage and use of personal usage data, even after the end of the browser session. You can revoke this consent at any time by excluding the acceptance of cookies in the browser default setting and deleting cookies that have already been set. However, if cookies are not accepted, the functionality of our website may be restricted. You can also set your browser to receive information about the setting of cookies and decide individually whether to accept them or generally exclude the acceptance of cookies for certain cases or certain websites. Each browser differs in the way it manages the cookie settings. Further information on cookies and their acceptance or rejection can be found in the following links from the relevant browser providers:

Internet Explorer™:




Opera™ :

5.2. Use of Google (Universal) Analytics for web analytics

Our website uses the Google Analytics web analytics service from Google Inc., USA. Google Analytics uses cookies (see above). The cookies enable the analysis of the use of our website, including IP addresses by Google in the USA. We would like to note that the code ‘gat._anonymizeIp ();’ has been added to Google Analytics on this website to guarantee anonymous collection of IP addresses (so-called IP masking). If anonymisation is active, Google shortens IP addresses within member states of the European Union or in other contracting states of the Agreement on the European Area; for this reason, no conclusions can be drawn about your identity. The full IP address will be transmitted to a Google server in the USA and shortened there only in exceptional cases. Google complies with the data protection provisions of the ‘Swiss-USA Privacy Shield’ agreement ( and therefore has an adequate level of data protection. Google uses the information collected to evaluate the use of our websites for us, write reports for us in this regard and to provide us with other related services. Further information can be found by clicking the following link:

The collection of the data generated by the cookie and related to the use of the website (including your IP address) as well as the processing of this data by Google can be prevented by the browser plug-in available at the following link: By clicking on this link, an opt-out cookie is saved on the computer, which also prevents analysis by Google. However, this process must be repeated each time the cookies are deleted.

6. Google AdWords and Analytics Remarketing

We use Google AdWords to advertise this website in Google search results and on third-party websites. For this purpose, the so-called remarketing cookie from Google is set when you visit our website, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. It serves to protect our legitimate interests in the optimal marketing of our website, predominately in the context of a balance of interests.

Any further data processing will only take place if you have agreed via Google that your web and app browser history will be linked by Google to your Google account and information from your Google account will be used to personalise advertisements that you see on the web. In this case, if you are logged into Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data to Google Analytics data in order to form target groups.

Google AdWords Remarketing is an offer of Google LLC ( Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate is available at . As a result of this agreement between the USA and the European Commission, the latter has determined an appropriate level of data protection for companies certified under the Privacy Shield.

You can deactivate the remarketing cookie via In addition, at the Digital Advertising Alliance (, you can find more information about setting cookies and make the appropriate settings.  

Further information on Google Remarketing and the Google data privacy statement can be found at:

7. Embedded Vimeo videos

We embed Vimeo videos on some of our websites. The corresponding plugins are operated by Vimeo, Inc. 555 West 18th Street, New York, New York 10011. When you visit a page with a Vimeo plugin, a connection to Vimeo servers is established. In the process, Vimeo receives information on the pages you visit. If you are logged into your Vimeo account, Vimeo can assign your surfing behaviour to you personally. You can prevent this by logging out of your Vimeo account beforehand.

If a Vimeo video is started, the provider uses cookies that collect information about user behaviour.

Further information on data protection at Vimeo can be found in the provider’s data privacy statement at:

8. Hyperlinks to other websites

Some of our internet offers contain links to other websites and to social networks (such as Facebook, XING, LinkedIn, Twitter, Instagram). We do not monitor these websites and are not responsible for their content or their handling of personal data.

9. Rights, information and contacts

ALMA Medien AG has a responsible data protection officer. The data protection officer is available within the scope of data protection legislation, in particular for information and concerns regarding registered personal data and its processing, data corrections, objections to data collection and data storage as well as requests for data deletions. The data protection officer can be contacted directly as follows:

ALMA Medien AG
Data Protection Officer
Hufgasse 17
CH-8008 Zürich
+41 44 269 50 18

The responsible data protection supervisory authority for Switzerland is the Federal Data Protection and Information Commissioner (Eidg. Datenschutz- und Öffentlichkeitsbeauftragte – EDÖB):

10. Right to object

If personal data with reference to the European Union (EU) in accordance with Art. 3 of the EU General Data Protection Regulation (GDPR) on the basis of legitimate interests in accordance with Art 6 Section 1 S. 1 letter f of the GDPR are processed, you have the right to object to the processing of such data in accordance with Art. 21 of the GDPR, which results from an exceptional situation or complies with the objection against direct marketing measures. In the latter case, you have the option at any time to object to the use of your data for marketing purposes with future effect. Please note that processing can take a few days for technical reasons.

11. Retention period and deletion

We keep personal data for as long as the data subject gives us their consent, it is necessary for the processing of the corresponding legal relationship and/or it is required by law. After that, the personal data will be deleted technically and adequately in the best possible manner.

12. Changes to this privacy statement

As far as legally and/or factually necessary, this data privacy policy will be adjusted or changed.

CH-Zurich, 03/01/2018